Beth Ayerst

Associate Director, BSc, MSc, PhD

Beth is an Associate Director based in Cambridge, UK. Combining expertise in healthcare market research, competitive intelligence, and biomedical science, she brings a strategic perspective to interpreting healthcare professional and patient insights within the broader commercial and competitive landscape.

With over seven years’ experience in healthcare market research, Beth specialises in designing and leading global research programmes that inform strategy across the product lifecycle. Drawing on her background in competitive intelligence, she integrates customer insights with market dynamics to help clients navigate complex challenges, identify opportunities, and make evidence-based strategic decisions.

Beth holds a PhD in Glycotherapeutics and Regenerative Medicine, completed jointly at the University of Manchester and the A*STAR Institute, Singapore, and an MSc in Stem Cell Technology. Her scientific grounding enables her to engage confidently with complex clinical topics and translate them into commercially meaningful insights that drive business success and ultimately contribute to improved patient outcomes.