Keep Looking: Beyond Market Research Methodologies
26 October 2020
The world is changing rapidly in healthcare and the simple extrapolation of existing trends is unlikely to provide insight that drives differentiation. Instead we must look deeper taking a broad view of markets to better understand current and future forces that will impact brands.
Has COVID-19 Indefinitely Disrupted the Pharma Sales Model?
17 August 2020
In March, COVID-19 halted face to face Pharma sales teams, as healthcare systems start to open up, we ask has the model been indefinitely changed?Read more
The Gene Therapy Revolution Has Arrived. But What’s Next?
04 August 2020
Three gene therapies have been successfully been approved over the last 2 years, revolutionising the treatment of rare, detrimental diseases. The landscape is now blossoming with hundreds of gene therapies in clinical development.Read more
Managing cancer patients during the COVID-19 pandemic
26 June 2020
COVID-19 has impacted all aspects of clinical care globally, including #cancer treatment. A delicate balance needs to be struck between mitigating risk of potential exposure and continuing to ensure access to #cancer treatment and clinical trials.Read more
COVID-19 Dissecting the Therapeutic and Vaccine Landscape
28 April 2020
We take a look at where does the most promise lie amidst this rapidly evolving landscape and when will therapeutic studies yield firm evidence of clinical benefit.Read more