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Advanced Analytics: Understanding stakeholder preferences through conjoint analysis

Advanced Analytics: Understanding stakeholder preferences through conjoint analysis

22 July 2021

Conjoint methodologies should be a staple in your research toolkit, helping to support decision-making from pre-launch through to LCM activities. Here we provide a ‘Conjoint Explainer’ highlighting the benefit of these techniques over traditional rate/rank questions for understanding stakeholder preference, as well as practical examples of when to use two of the most popular conjoint-based methodologies - MaxDiff and Adaptive Choice-Based Conjoint (ACBC)

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Healthcare Market Research and Pharma CI: Two Parts of the Same Whole

Healthcare Market Research and Pharma CI: Two Parts of the Same Whole

18 June 2021

Strategic decisions for pipeline assets and brands require robust and creative analysis which leaves no stone unturned in the pursuit for insights which can make a meaningful difference. Integrating healthcare market research with competitor intelligence can provide a more comprehensive analysis of the current and future market landscape.

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Cambridge Healthcare Research appoints Head of Operations Rich McLean, formerly Head of European Operations at Amazon

Cambridge Healthcare Research appoints Head of Operations Rich McLean, formerly Head of European Operations at Amazon

18 May 2021

CHR and Vox.Bio boost control environment and strategic direction across business functions for future growth and the delivery of strategic goals against the company vision

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Leveraging Patient Journey Mapping

Leveraging Patient Journey Mapping

27 April 2021

Senior Research Executive Ngozi Okoli reviews  the necessary steps to develop an effective patient journey map by identifying the important factors to consider

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Interview with Senior Research Executive, Beth Ayerst

Interview with Senior Research Executive, Beth Ayerst

13 April 2021

Beth gives her views on life at Vox.Bio

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CHR for Society shares new logo and branding, making a more impactful presence with their Corporate Social Responsibility framework
Vox.Bio and CHR welcomes Steve Scott as new Head of Finance

Vox.Bio and CHR welcomes Steve Scott as new Head of Finance

30 March 2021

Steve joins the Vox.Bio and CHR team

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Re-think Your Next RfP: The Benefits of Real-world Approaches in Healthcare Market Research

Re-think Your Next RfP: The Benefits of Real-world Approaches in Healthcare Market Research

26 March 2021

Senior Research Manager Angus Coleman looks at the most effective approaches and methods for reliable market research data in his blog

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Part II-Should Your Strategy be a Destination or a Journey

Part II-Should Your Strategy be a Destination or a Journey

08 February 2021

So, how do you recognize the need to change my approach to strategy?

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Part I-Should Your Strategy Be A Destination Or A Journey?

Part I-Should Your Strategy Be A Destination Or A Journey?

15 January 2021

Cambridge Healthcare Research CEO Chris Stevenson gives his industry insight…

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