Healthcare market research news

Advanced Analytics: Understanding stakeholder preferences through conjoint analysis

22 July 2021

Conjoint methodologies should be a staple in your research toolkit, helping to support decision-making from pre-launch through to LCM activities. Here we provide a ‘Conjoint Explainer’ highlighting the benefit of these techniques over traditional rate/rank questions for understanding stakeholder preference, as well as practical examples of when to use two of the most popular conjoint-based methodologies - MaxDiff and Adaptive Choice-Based Conjoint (ACBC)

Healthcare Market Research and Pharma CI: Two Parts of the Same Whole

18 June 2021

Strategic decisions for pipeline assets and brands require robust and creative analysis which leaves no stone unturned in the pursuit for insights which can make a meaningful difference. Integrating healthcare market research with competitor intelligence can provide a more comprehensive analysis of the current and future market landscape.

Cambridge Healthcare Research appoints Head of Operations Rich McLean, formerly Head of European Operations at Amazon

18 May 2021

CHR and Vox.Bio boost control environment and strategic direction across business functions for future growth and the delivery of strategic goals against the company vision

Leveraging Patient Journey Mapping

27 April 2021

Senior Research Executive Ngozi Okoli reviews the necessary steps to develop an effective patient journey map by identifying the important factors to consider