Combining competitive insights alongside market research to find the optimal execution strategy for clinical trials

The problem

Our client wanted to accelerate clinical trial timelines in rare disease studies through optimisation of their practices and processes

To achieve this we needed to understand, unlock and provide solutions to the unique challenges found specifically in rare disease clinical trials

The Solution

In-depth MR discussions with clinical trial site PIs to evaluate their perceptions and experiences, validate benchmarks for CI research, and identify effective optimisation strategies.

Competitive insights from company sources (clinical trial operations, study leads, clinical research) to assess competitors’ current approaches and activities.

The Impact

A clear and effective presentation interweaving both competitive intelligence and market insights to offer seven key recommendations to tackle and overcome the main hurdles to clinical trial efficiency.

The executive summary and detailed insights engaged the client to re-evaluate and develop their processes, online tools and communication methods