Sally Waddington

Senior Research Executive, BSc, PGDip

After completing her studies at the University of Manchester, gaining a BSc(Hons) in Psychology and a PGDip in Sociological Research, Sally began her career in pharmaceuticals and healthcare market research. Since then, Sally has used qualitative and quantitative methods across all stages of the product life-cycle to provide valuable insights to clients operating in many therapeutic areas, including diabetes, nephrology and oncology. Sally particularly enjoys using, and learning about, behavioural economics techniques to analyse the behaviours and perceptions of healthcare professionals and patients to inform her findings.

Outside work Sally enjoys travelling and exploring, both locally and abroad!